What we check
Whether the next step is visible without searching: survey, quote, call or message.
Windows, doors, balconies, installation
A website that helps customers compare options and move to a survey or quote
People rarely buy from the first screen. They need to understand the difference between options, see real work and guarantees, get an orientation and make the next step easily — especially on mobile.
This page is based on recurring issues found during manual reviews of real windows and doors websites. It does not assume that every website needs a rebuild or promise more leads.
Demo screen
Page for a specific job
Windows for an apartment: what to choose?
A short route: job → options → orientation → survey.
Replacement windowsFlat / house
BalconyGlazing / insulation
DoorsEntrance / interior
Quick page navigation
Jump to the part of your website you want to review.
Recurring issue
On mobile, the route to a quote can disappear among navigation, banners and product choices
Across several manual reviews the sites were content-rich, but the primary action was not immediately readable on mobile.
What we do not remove automatically
We do not remove catalogues, banners or additional services just because there are many of them. We first identify what actually blocks the journey.
Before inquiry
Customers need more than a list of products — they need to understand the difference between options
Profile, glazing, material, installation, warranty and options matter, but they are easier to understand when organised around the customer’s actual task.
Demo screen
Interface example
Comparison without technical overload
Basic optionfor a standard apartment
Warmer / quieterwhen noise and heat insulation matter
Panoramic / non-standardcustom quote
Technical specifications remain available, but the first choice starts from the customer’s task.
Before survey
Real projects, installation, warranty and clear responsibility often matter more than promotional adjectives
The customer is inviting a surveyor into their home and making an expensive decision. The website should help verify who does the work and what the process includes.
What builds trust
Real projects, clear survey and installation terms, warranties, brands and profiles without exaggeration, address and contact details.
What weakens it
Outdated photos, vague promises, inconsistent phone numbers, technical errors or unclear company status.
Primary action
A survey form should collect only the details that genuinely help prepare the next contact
For some companies, phone and address are enough. Others may benefit from property type, number of units, area and photos.
Demo screen
Form example
Survey request
Contact+380…
City / areaZhytomyr
What is needed3 windows + balcony
Photo / sketchif useful
Structure
Separate pages are useful for different customer scenarios, not simply to increase page count
New windows, repairs, balconies, doors, shutters and gates are different tasks with different next steps.
New installations
Comparison, configuration, survey, installation and warranty.
Repair
Fast technician call-out, problem description, price orientation and service area.
After launch
We measure actions along the path to a survey, not how “pretty” the page is
Phone clicks, messengers, quote CTA, form opens and successful submissions create a useful basis for later decisions.
Demo screen
Analytics without invented results
Events worth tracking
Entryads / search
Directionwindows / balcony
CTAsurvey / call
Formsuccess
We do not insert demo conversion rates. Events are configured first, then data is accumulated.
Scope of work
Not every company needs a new website
You can start with the mobile journey or survey page and stop there if that solves the real issue.
Focused improvement
CTA, mobile menu, form, contacts or one key page.
System-level rebuild
Service structure, catalogue, cases, forms and analytics only when the old foundation genuinely gets in the way.
FAQ
What to check before a full rebuild
Do we need a price calculator?
Not always. If the final price depends on a survey and configuration, the calculator should provide useful orientation rather than false precision.
Do we need to rebuild the whole catalogue?
No. If the catalogue works, start with mobile navigation, key categories, CTA and survey flow.
Phone or form?
It depends on the sales process. Emergency repair may be phone-first; new glazing may benefit from a form with parameters or photos.
Can we keep the current ecommerce platform?
Yes. The platform itself is not the problem if it supports the real customer journey and measurement.
When is analytics useful?
Before large changes, it is useful to know which pages lead to calls, forms, messenger clicks or survey requests.
Small first step
We will check the path from choosing a solution to measuring
We will look at mobile, key categories, CTA visibility, trust and quote flow. If a few focused changes are enough, we will not recommend a new website.
Or email directly: irynaludanova@gmail.com