We show the logic behind decisions, not polished promises
Completed work and preliminary reviews are labelled separately. We do not claim outcomes that have not been measured, and we do not present recommendations as delivered projects.
Vectora Systems
How we present case studies
- we clearly separate delivered work from preliminary recommendations
- we do not use invented growth, lead, or conversion percentages
- we explain not only what changed, but why it mattered to the business
- we state constraints, dependencies, and what did not need rebuilding
Comprehensive website renewal for an appointment-based business
The website of an appointment-based business needed more than a cosmetic update: its structure, service pages, mobile experience, content, inquiry path, trust elements, and SEO foundations all required systematic work.
Starting point
- the website did not provide a clear path from the first screen to booking
- key services were not organised into a consistent hierarchy
- mobile presentation, CTAs, and several blocks needed substantial work
- the content did not fully answer potential customer questions and concerns
- the site needed a foundation for future analytics and SEO work
What we kept
- the company’s specialisation and the specialists’ strong expertise
- useful blog materials that could be improved rather than discarded
- core information about services, specialists, and contacts
- the ability to continue developing the website on WordPress
What was delivered
- rebuilt the home page and the journey toward inquiry
- created a complete hierarchy of treatment categories and service pages
- prepared specialist, contact, special-offer, and blog pages
- reworked CTAs, information blocks, FAQs, and mobile scenarios
- prepared SEO titles, descriptions, content structure, and internal links
- worked through forms, booking methods, analytics, and future support logic
Practical outcome
- services are organised by clear treatment directions rather than one generic list
- users have a visible next step on key pages
- specialists, approach, proof of expertise, reviews, and examples now support trust consistently
- the owner has a manageable structure that can be developed and measured further
Important limitation
We do not claim a percentage increase in bookings until there is a sufficient period of correctly configured analytics and comparable before-and-after data. The confirmed outcome at this stage is the delivered scope and the new website logic.
Examples of recommendations prepared for website owners
These are not delivered case studies. They show how we assess the situation, define a realistic scope, and avoid recommending unnecessary work.
Project-driven company on a closed CMS
What we found
The website already had services, work examples, photography, and contact information, so a complete rebuild was not an obvious requirement.
What we proposed
We recommended first improving the presentation of services and the portfolio, simplifying inquiry, configuring analytics, and checking access to template editing.
Why it matters to the owner
The owner received a justified improvement path within the current platform instead of an automatic new-site proposal.
Expert website on a limited blogging platform
What we found
The site contained useful professional information, but the platform, inquiry flow, and service presentation limited it as a source of initial inquiries.
What we proposed
The focus was placed on a clear service structure, trust, the initial inquiry scenario, and the ability to submit a task description and relevant materials without an unnecessary call.
Why it matters to the owner
Recommendations accounted for the platform’s real limitations without prematurely selling a large rebuild.
Local business with several service points
What we found
The relationship between locations and service areas was unclear, while some information was duplicated across related resources.
What we proposed
The first priority was to clarify the service-point structure, remove contradictions, and only then assess whether targeted changes or a broader consolidation made sense.
Why it matters to the owner
The review was not reduced to a generic price: platform, constraints, and realistic options were identified first.
What the owner receives after a review
- strengths worth preserving
- critical issues that block inquiries or trust
- priorities split into urgent, recommended, and secondary
- realistic options within the current CMS or platform
- an explanation of when improvement is enough and when a new site is justified
- an estimate for the agreed phase after access and technical constraints are clarified
Need the same kind of practical review for your website?
Send the website address. No access is needed at the first stage: we will review the key pages, identify the main risks, and explain where it makes sense to start.
No mandatory call. We usually reply within one business day.